INSIGHTS
Conversion Insights for Service Businesses
Practical strategies on lead response, follow-up automation, and turning more ad clicks into booked jobs.
Why Talking to Leads in the First 60 Seconds Wins More Jobs
Speed-to-lead isn't a nice-to-have — it's the single biggest factor in whether you book the job or lose it to a competitor. Here's what the data says.
How Slow Follow-Up Kills Google LSA Performance
You're paying for Local Services Ads, but your response time is tanking your ranking. Google rewards businesses that respond fast — here's how to fix it.
The Real Cost of Missed Calls for Service Businesses
Every missed call isn't just a lost lead — it's lost revenue, wasted ad spend, and a customer who's already calling your competitor.
Why "AI Receptionists" Don't Convert — And What Actually Does
The market is flooded with AI answering services. But answering calls isn't the same as converting leads. Here's what actually moves the needle.
From Ad Click to Booked Job: What High-Performing Service Businesses Do Differently
The gap between a lead and a booked appointment is where most service businesses lose. Here's what the top performers do that others don't.